Friday, December 31, 2010

Escaping the ivory tower

Interesting article by Nancy Baron in the journal Nature which makes a passionate case for why scientists should engage with journalists.

This is a familiar theme for Baron, who recently published an excellent book on the subject of scientists talking to the media: Escape from the Ivory Tower, a guide to making your science work. I've spoken at a number of her training events in the US. When it comes to turning media-shy scientists into confident speakers, she is really at the top of her tree.